The article I found interesting made it way to me via Twitter, and is about Twitter, one of Greg's passions.
The underlying story, as I read it between the lines, is Twitter is a mass instant messenger(period) .
Back when AIM first started off in the late 1990's, you could IM a friend or a few, and talk about things. And when you closed that conversation, the "messages" were in essence gone. Not that you couldn't save the message, and I don't think anyone is naive enough to know the police/government can't find those messages somewhere, but the conversation is basically gone. Twitter only tracks the conversations and key words for about a week. Meaning if the people following you aren't waiting for your Tweets, they may just miss them. This is not the basic structure of Facebook and Myspace. Those messages tend to reside on your wall for a bit longer, unless say it is your birthday and you get baraged with Congratulations. And I suppose if you have thousands of friends leaving messages at the same time, like the example of Michael Jackson's death, a single message could get lost in the shuffle.
http://tinyurl.com/mvq848 Has Twitter Handicapped Our Ability to Mourn
But from my experience this past week, and seeing the response from friends, family, and even some acquaintenances I barely know. Facebook lends itself for a more meeningful emotional connection than Twitter. So if you are trying to utilize Twitter for PR purposes and you don't have connections like Brian Williams or Ann Curry, or a big title at a major US company like Jeff Hayzlett, how can you build traction with a small brand or company on Twitter? I am not sure you can.
By the way, Jeff and Kodak are tweeting the opportunity to name the new Kodak pocket video camera with all kinds of prizes to be won. I am sure Jeff isn't the only one tweeting this and I have seen at least 40 tweets today mentioning the topic. So how many tweets does it take to get past just scratching the surface of recognition.
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