Tuesday, September 16, 2008

Crayola

Why would crayola remove it's smell from its crayons? Seams dumb to lose the sensual branding they have built upon for years.

1 comment:

Steve said...

Once upon a time Crayola made just crayons but if you check their website, crayolastore.com, you'll find that they now make hundreds of products and the crayons are among the cheapest. My guess is that there is no longer any economic incentive for them to create an olfactory attachment.