MSMK 02 -- WELCOME TO OUR BLOG!!!
I am looking forward to learning about you through your secret and personalized journal entries . . . that will be published here . . . for all the world to enjoy and scrutinize . . . [smiley face]!
Seriously though, this forum has served as a melting pot of marketing intelligence, a sounding board, and comedic relief. Many of you are likely much more blog savvy than I am; such an excellent classroom for ME!!
Here are some of the things that have been keeping me busy this summer:
Fun at Consesus Lake with family and friends
All the Sullivan women participating in the Breast Cancer 5K
Concerts!! (this one is Tim McGraw . . . who doesn't love Tim McGraw?!)
I hope you have had some enjoyable summer adventures in the midst of your studies; might be a good topic of a brief discussion in class (good feedback for the faculty!)
I hope you have had some enjoyable summer adventures in the midst of your studies; might be a good topic of a brief discussion in class (good feedback for the faculty!)
Additionally, I hope that, if you are visiting this blog site prior to your first posting assignment due date, you will dive in and begin sharing -- anything from academic perspective to "what I did this summer."
I'll be watching!
Susan
585.594.6904
1 comment:
I am assuming we are supposed to share learning from the week 1 class so here goes. IMC is somewhat of an ambiguous term, as it seems to have several meanings. However, one definition is the planning and ability to deliver a consistent message to the target audience. Positioning is important as it establishes a link between the brand and the need in the minds of the consumer. Two kinds of communications are promotions, which are short term tactical messages that attempt to generate consumer action, and advertising, which are strategic messages that are meant to build brand awareness and positive brand attitude. Corporate image, reputation, and identity are key elements that should produce a positive set of beliefs in the consumers mind about you or your brand. The corporate story should contain elements of relevance, responsiveness, be realistic, sustainable, and can serve as a foundational tool for consistent message communication. When developing an IMC plan, consideration should be given to the many stakeholders that have a vested interest in your product or service. IMC drives the meaning of the brand, ensures control over the brand, sustains the brand, and is ultimately the voice of the brand.
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