The Creative Brief in this week’s reading I found quite interesting. How do you prescribe an outline for creativity and still allow creativity? I would imagine this is a fine line to walk with advertising professionals. Be creative, show us what you have…but by the way there must be a strategy followed and a distinct message that gets conveyed. It would be interesting to research what creative strategies are used or followed for some of the Super Bowl commercials and the Geico car insurance commercials. I find these most unique!
Then there are the ever obscure and highly unlikely Orbit commercials. http://www.splendad.com/ads/show/859-Orbit-Lemon-Lime-Office-Dirty-Mouth
I wonder how effective, these truly are? Obviously there is some level of success as it’s noteworthy for me to write about!
3 comments:
Jackie, I am not sure if that commercial will win NEW customers, but I bet that current Orbit-chewers like it. Have you tried it? -- I think it is as distinctive as its ad!
I am not an Orbit chewer. I am a fan of "5" Cobalt flavored gum. Given the unique ads, I should at least give it a try!
I think customers may try orbit at least once when they are at the grocery store checkout line and picking out a pack of gum. If the Orbit gum is good, Orbit may have won over a new customer.
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