I recently received an e-newsletter from the Rochester Business Alliance and was intrigued by this month featured article. During the difficult times of recession, many companies are cutting back on their expenditures, starting with their marketing departments. The article states, “in an economy like this, cutting back on marketing is flirting with business suicide.” I could of not said it any better myself and that is why it was easy for me to let my employer know that we need to think low cost, but not with out sacrificing our marketing agenda.
So how can a business get more out of their limited marketing dollars? I wonder if Erox Corporation would have benefited from the five below suggestions!
1. Get back in touch with old customers by making phone calls to set up lunch meetings. Don’t just discuss business but get to know an old friend again.
2. Offer prospective customers a free sample. I recently had to research into printing companies and the one I chose took the initiative to complete a project for free to demonstrate their digital printing capabilities.
3. Focus your advertising. Publish your advertisement in relevant sources to have a larger reach and make a special offer to receive a return in investment.
4. Let your customer help you out. Ask for testimonials and case studies to be used in your sales presentations and advertising.
5. Give extra attention to high-integrity behavior. Be fair and care about your customers’ opinions. Word of Mouth is a free way to advertise.
If you act in the best interest of your customers, you will receive a wealth of respect and profit.
On a side Note: Everyone did a great job last week on their presentations and have a wonderful week off.
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