merging traditional and new media

I saw this article earlier today and I thought it fit in well with our discussion last weeks about traditional types of advertising and integrating them with new media: Super Bowl Ads

I though that this quote was great: "The public sentiment about sports and entertainment sponsorship has turned back into a positive light," said David Schwab, a VP at Octagon, an Interpublic Group of Cos. sports- and entertainment-marketing company. "The reach you get with the Super Bowl and the additional publicity and social-media play is unparalleled to anything in the market."

Personally, I like that companies are sticking with what they know works and using social media to back up their traditional advertising efforts. It's nice to see that some big names like GM and Pepsi are back to advertising on one of sports biggest platforms-The Super Bowl!