I enjoyed Greg Kamp's discussion of public relations in the last class. I particularly found it interesting that media reps are using Twitter as a primary means of finding news stories, a trend to which PR professionals are responding. I did a little more research on this subject, and today I found this article that reiterated not only this growing trend, but addressed the potential disaster that can strike a firm that doesn't respond to the social media/Twitter trend in a prompt manner.
Responding means not only utilizing the media, but also restructuring the entire organization to understand and compensate for major changes in day-to-day operations. This is an interesting and brief read that really drives home the realities of PR and social media.
No comments:
Post a Comment