Is anyone else in the throws of forecasting and budget season?? One thing that I really wish I had more training on was how to set-up a successful budget and budget tracking tools.
When I think back to undergrad I don't remember learning any-- and now in graduate school I think it would be really helpful to learn more ROI techniques along with budget training.
I know a lot of us are hoping to use our graduate degrees toward management positions in the future. I know that is one area that I could use more practice in.
Does anyone else use any great templates or understand seismic calculations, etc?
Hayley
2 comments:
I had an interview recently where I was asked to discuss my measurement tools for social media and branding. Social media was a relatively easy topic to address, but measuring branding was something I really had to reach for and outwardly admit that the current measuring tools are not perfect. I think the same goes for budgeting tools and determining potential ROI.
Good luck!
A really timely question -- you will learn about measurement and analysis in your next course. When setting up your IMC plan, you will also include measurement controls. Your dashbooards can be customized, and should be a consideration in your IMC planning.
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