Thank you to Greg Kamp for the tip about HARO. HARO, or Help a Reporter Out, is a great source for public relations professionals. As Greg mentioned, once you sign up, HARO will email you three times a day with a listing of upcoming news articles, along with questions the writers are seeking. Businesses and individuals can then contact the reporters, explain why they should be considered sources, and they might receive some free publicity because of it.
I was really excited about the idea of this website, but also somewhat skeptical. Would the reporters only be interested in national companies? Or maybe the queries would be so specific, St. Ann’s would never be able to participate. “Looking for one eyed males, ages 23-44, who enjoy jet skiing.” But lo and behold, this service is one that practically any company can use. This evening’s email had 59 queries, with articles that ranged from travel to business to high tech industries. And I even felt like some people I know personally could be sources for a few of the pieces. Like the one education post that made me think of a certain college I attend . . . .
But word to the wise, there are rules. One being that you can’t repost the queries on blogs. Sorry Susan! But you can forward the emails . . . .
Sign up today at www.helpareporter.com.
1 comment:
Thanks, Diane, for bringing this resource to our attention again. I can support the relevance of this type of opportunity search because an important part of our strategy at RWC is to establish creditbilitiy of our faculty and to substantiate that credibility by positioning them as subject area experts. In my opinion, it is even MORE valuable to leverage our students!
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