Campaign Backlash

I saw this article on a recent Nike ad campaign and thought I would share it: At West Virginians' request, Nike alters campaign exploiting deaths of West Virginians

This isn't a crisis but deals with a negative perception of one of their ad campaigns and how quickly they are willing to change the ad campaign because people spoke out against it. I though this was a good article to read following our recent PR class.
Enjoy,
Mike