IMC - What is that?

I am employed by a non-profit in the City of Rochester. After being there for over year, I have found the marketing communications to be fragmented. Each department is responsible for creating their own marketing materials (as long as the agency's logo is placed on the material). The major issue with this approach is that the individuals that are responsible for putting the materials together have little to no marketing experience. Communications are often overwhelmed with unnecessary wording and information. They are also not attractive enough to catch a potential clients' attention when at a community fair.

However, before we can begin to develop a functional and streamlined IMC plan, there needs to be a marketing manager hired to lead this function.

Unfortunately, the person that was in the position was laid off recently. I firmly believe that the agency will not be able to maximize their impact and increase funding without the necessary marketing communication tools in place.

And that is how the cookie crumbles...............