I was under the weather most of last week (as you may have noticed) and I didn't get a chance to blog, but I wanted to comment tonight as I thought last night's presentations were exceptionally well delivered. Everyone's presentation was interesting, well put together, and informative. I believe that we, as a class, are growing in our presentation skills as well as in our confidence to deliver a quality message to our peers. Great work, everyone!
Now on to the next... and I believe the end is in sight. :)
Showing posts with label IMC. Show all posts
Showing posts with label IMC. Show all posts
Wednesday, September 22, 2010
Monday, August 23, 2010
Internal Consistency for IMC Success
For some reason, I am logged in as WNYLocals, my profile for my personal blog, http://www.wnylocals.com/. I'm not sure how to switch it, so I'll sign my posts at the end until I figure it out.
I was intrigued by the concept that IMC requires both internal and external consistency to be completely successful. This means that internal newsletters, intranet, blogs, etc. should all reflect the company's brand to ensure that the brand stays rooted in employees' minds. How far does this extend? Should phone lists, memos, break room signage, bulletin boards, etc. all be based on the same brand elements? I can definitely see the importance of reinforcing the brand internally, but I wonder if it can be taken too far, or, if not taken far enough, if it loses its impact and simply confuses employees.
How consistent does a company need to be internally?
I was intrigued by the concept that IMC requires both internal and external consistency to be completely successful. This means that internal newsletters, intranet, blogs, etc. should all reflect the company's brand to ensure that the brand stays rooted in employees' minds. How far does this extend? Should phone lists, memos, break room signage, bulletin boards, etc. all be based on the same brand elements? I can definitely see the importance of reinforcing the brand internally, but I wonder if it can be taken too far, or, if not taken far enough, if it loses its impact and simply confuses employees.
How consistent does a company need to be internally?
As an aside, I am not a fan of NASCAR. I prefer NHL.
Erin Caldwell
Sunday, August 2, 2009
Marketing Corporations and Yourself-Reflection 1
First of all, “two thumbs up to our professor for having a love for Nascar and having an actual link to learn more about the misunderstood pastime J. I was sad to see that the race was postponed due to rain, which was not just in Rochester on Sunday.
On a serious note (not to say Nascar is not serious), I am looking forward to the next four weeks due (which I have to agree with Andrew) to the enthusiasm that our professor has for IMC.
Upon the closing of our first class, I found myself contemplating whether I have all required for the advertising portion of our Jeans Unlimited Thesis. If anything is to be missing, I am certain it will be clarified by the end of our module; not only for myself but for all.
I believe it was fair to comment in class that if the Integrated Marketing Communications course was taught either as the first or second class, it would of given the students an outline as to what is required in defining the backbone of a marketing plan
The below link provided the concurrence of such conclusion which was a Blog posting titled “A Word About Integrated Marketing Communication” dated May 23, 2009 by Vortex Integrated Marketing out of Salt Lake City (http://blog.vortexplan.com/, 2009). Vortex specifically, pointed out that one of the key responsibilities of a CEO is to recognize that IMC needs to be the brains of the operation by outlining the goals and objectives of a corporation.
“Integrated Marketing Communications is a comprehensive, consistent, goal oriented, focused and planned methodology to marketing and communication” (http://blog.vortexplan.com/, 2009). Percy outlines perfectly what Vortex mentioned in the sentence above by way of Figure 1.4 on page 26 of his text; a strategic process to aligning IMC with the corporate objections of a business. To identify, determine and establish the advertising well-being of a business’ marketing plan is nothing new for both Vortex and Percy.
Lastly, whether it is the stakeholders of Mayor Bob Duffy, Victoria’s Secret, Nascar or our own companies, all involved will need to embrace IMC and all it has to offer.
I wonder, if we as individuals treat ourselves as a corporation and create our own IMC plan to marketing ourselves, how well will prospective or current employers respond to what we have to offer? I wish Andrew well in moving forward to dealing with his own situation, as well as good luck to others in our class who are looking for new employment.
On a serious note (not to say Nascar is not serious), I am looking forward to the next four weeks due (which I have to agree with Andrew) to the enthusiasm that our professor has for IMC.
Upon the closing of our first class, I found myself contemplating whether I have all required for the advertising portion of our Jeans Unlimited Thesis. If anything is to be missing, I am certain it will be clarified by the end of our module; not only for myself but for all.
I believe it was fair to comment in class that if the Integrated Marketing Communications course was taught either as the first or second class, it would of given the students an outline as to what is required in defining the backbone of a marketing plan
The below link provided the concurrence of such conclusion which was a Blog posting titled “A Word About Integrated Marketing Communication” dated May 23, 2009 by Vortex Integrated Marketing out of Salt Lake City (http://blog.vortexplan.com/, 2009). Vortex specifically, pointed out that one of the key responsibilities of a CEO is to recognize that IMC needs to be the brains of the operation by outlining the goals and objectives of a corporation.
“Integrated Marketing Communications is a comprehensive, consistent, goal oriented, focused and planned methodology to marketing and communication” (http://blog.vortexplan.com/, 2009). Percy outlines perfectly what Vortex mentioned in the sentence above by way of Figure 1.4 on page 26 of his text; a strategic process to aligning IMC with the corporate objections of a business. To identify, determine and establish the advertising well-being of a business’ marketing plan is nothing new for both Vortex and Percy.
Lastly, whether it is the stakeholders of Mayor Bob Duffy, Victoria’s Secret, Nascar or our own companies, all involved will need to embrace IMC and all it has to offer.
I wonder, if we as individuals treat ourselves as a corporation and create our own IMC plan to marketing ourselves, how well will prospective or current employers respond to what we have to offer? I wish Andrew well in moving forward to dealing with his own situation, as well as good luck to others in our class who are looking for new employment.
Monday, September 8, 2008
Microsoft New Campaign
I dont know if any of you have seen this ad: Critics say Gats-Seinfeld Duo No Lauging Matter (Text included below for those without access to the Wall Street Journal).
It seams like an interesting campaing. I, as most of you know, am not a fan of Microsoft. In the Marketing Mix, they have clearly let their prodcut slide from a great tool, to almost virus like hog that prevents people from doing what they want to do on a pc. Either way, it looks like they are trying to change their image. I wonder what is next in this IMC - what were the goals and was I even a stakeholder they were looking to win back?
-----------------------------------------------------
Critics Say Gates-Seinfeld Duo
No Laughing Matter
Microsoft Ads Draw
Attention, Not Praise;
Missing the Creativity?
By NICK WINGFIELD and SUZANNE VRANICA
September 8, 2008
Jerry Seinfeld's long-running sitcom is often described as a show about nothing. The same might be said of a baffling new Microsoft Corp. commercial featuring the comedian and Bill Gates -- not, as "Seinfeld" characters might say, that there's anything wrong with that.
The first highly anticipated commercial in an ambitious $300 million campaign to burnish Microsoft's Windows brand was mostly panned by early viewers. The TV spot -- which began airing during an NFL game on Thursday and was later seen hundreds of thousands of times on YouTube -- follows Messrs. Gates and Seinfeld around a shopping mall as the Microsoft chairman tries on shoes, but doesn't mention Windows once.
A blogger for Computer World wrote: "It's one of the worst, most pointless ads in history" while a headline in the Sydney Morning Herald read: " 'Bizarre' Microsoft ad misses mark."
Microsoft
Bill Gates and Jerry Seinfeld star in a new Microsoft ad campaign.
Still, some ad-industry professionals praised the quirky commercial for not using Mr. Seinfeld in a more conventional way to, say, directly hawk Windows Vista, a current Microsoft operating system that has been criticized by many reviewers. Despite the negative online chatter about the ad, Microsoft has succeeded in getting people talking about the commercial, ad experts say.
"The initial reaction might be on the fence or leaning negative but the ad did its job," says Dean Crutchfield, a brand consultant. "Most companies would have to spend a billion dollars on advertising to get this kind of attention."
"The fact that they have the blogs, the business community and mass media talking about it means they hit a nerve," says Allen Adamson, managing director of the New York office of Landor Associates, a corporate branding firm owned by WPP Group.
Microsoft spokesman Tom Pilla said the company was pleased with the initial reaction to the ad. "It's exactly what we were trying to achieve, which was to drive buzz," Mr. Pilla said.
In an interview Friday, Bill Veghte, senior vice president of Microsoft's Windows and online services business, said the first commercial was a "conversation starter, an ice breaker" that will be followed by further ads that he declined to describe. Mr. Veghte says the campaign is intended to create more excitement around what Windows can do.
"Some of that magic has faded into the background a bit," Mr. Veghte said. "I though it was absolutely essential we amplify not only the practical but the magical."
Microsoft is seeking to counter the bad buzz around Windows that Apple Inc. has egged on in a long-running advertising campaign, which features a young, hip character representing Apple's Macintosh and a clueless oaf who stands in for Windows personal computers.
Mr. Veghte says the ad campaign is part of a much broader push to boost Windows, including more extensive testing of Windows Vista PCs aimed at speeding up the time it takes to start up and shut down the machines. Microsoft is also cooperating with major retailers, including Best Buy Co. and Circuit City Stores Inc., to create stores-within-a-store that will showcase Windows-powered PCs, Internet services and mobile devices. Mr. Veghte said the company is also evaluating whether to do its own stores in addition to partnerships with other retailers.
Microsoft went to great lengths to keep its ads a secret including having some employees at the Everett Mall in Seattle -- where the ad was filmed earlier this summer -- sign confidentiality agreements. Mall management declined to comment last week about the ad effort and referred calls to Microsoft.
The first commercial didn't give viewers many clues about how Microsoft intends to make Windows more appealing. The ad concludes with Mr. Seinfeld asking Mr. Gates if a day will come when computers will be "moist and chewy like cake so we can just eat them while we're working."
Madison Avenue ad experts say they're eager to find out what else Crispin Porter + Bogusky, the ad firm behind the new spot, has up its sleeves. Crispin is known for giving new life to tired brands, including Burger King.
In the advertising business, the first commercials that launch a bigger campaign -- dubbed "teaser ads" -- are often greeted harshly. They often are designed mainly to attract attention, and are followed by other ads that explain the true message of the marketing effort.
Still, some brand experts gave the initial work a failing grade. "Despite this attempt to be cool, the commercial does nothing to change Microsoft's brand image, says Leslie Smolan, chief strategy officer at Carbone Smolan Agency, a New York-based branding firm.
"It's big, it's got deep pockets -- certainly deep enough to buy any celebrity it wants," Ms. Smolan said. "What it doesn't have is creativity, the key ingredient Microsoft has always lacked."
----------------------------------------
The ad itself:
http://www.youtube.com/watch?v=uz6amk3P-hY
In the meantime: Get a Mac
It seams like an interesting campaing. I, as most of you know, am not a fan of Microsoft. In the Marketing Mix, they have clearly let their prodcut slide from a great tool, to almost virus like hog that prevents people from doing what they want to do on a pc. Either way, it looks like they are trying to change their image. I wonder what is next in this IMC - what were the goals and was I even a stakeholder they were looking to win back?
-----------------------------------------------------
Critics Say Gates-Seinfeld Duo
No Laughing Matter
Microsoft Ads Draw
Attention, Not Praise;
Missing the Creativity?
By NICK WINGFIELD and SUZANNE VRANICA
September 8, 2008
Jerry Seinfeld's long-running sitcom is often described as a show about nothing. The same might be said of a baffling new Microsoft Corp. commercial featuring the comedian and Bill Gates -- not, as "Seinfeld" characters might say, that there's anything wrong with that.
The first highly anticipated commercial in an ambitious $300 million campaign to burnish Microsoft's Windows brand was mostly panned by early viewers. The TV spot -- which began airing during an NFL game on Thursday and was later seen hundreds of thousands of times on YouTube -- follows Messrs. Gates and Seinfeld around a shopping mall as the Microsoft chairman tries on shoes, but doesn't mention Windows once.
A blogger for Computer World wrote: "It's one of the worst, most pointless ads in history" while a headline in the Sydney Morning Herald read: " 'Bizarre' Microsoft ad misses mark."
Microsoft
Bill Gates and Jerry Seinfeld star in a new Microsoft ad campaign.
Still, some ad-industry professionals praised the quirky commercial for not using Mr. Seinfeld in a more conventional way to, say, directly hawk Windows Vista, a current Microsoft operating system that has been criticized by many reviewers. Despite the negative online chatter about the ad, Microsoft has succeeded in getting people talking about the commercial, ad experts say.
"The initial reaction might be on the fence or leaning negative but the ad did its job," says Dean Crutchfield, a brand consultant. "Most companies would have to spend a billion dollars on advertising to get this kind of attention."
"The fact that they have the blogs, the business community and mass media talking about it means they hit a nerve," says Allen Adamson, managing director of the New York office of Landor Associates, a corporate branding firm owned by WPP Group.
Microsoft spokesman Tom Pilla said the company was pleased with the initial reaction to the ad. "It's exactly what we were trying to achieve, which was to drive buzz," Mr. Pilla said.
In an interview Friday, Bill Veghte, senior vice president of Microsoft's Windows and online services business, said the first commercial was a "conversation starter, an ice breaker" that will be followed by further ads that he declined to describe. Mr. Veghte says the campaign is intended to create more excitement around what Windows can do.
"Some of that magic has faded into the background a bit," Mr. Veghte said. "I though it was absolutely essential we amplify not only the practical but the magical."
Microsoft is seeking to counter the bad buzz around Windows that Apple Inc. has egged on in a long-running advertising campaign, which features a young, hip character representing Apple's Macintosh and a clueless oaf who stands in for Windows personal computers.
Mr. Veghte says the ad campaign is part of a much broader push to boost Windows, including more extensive testing of Windows Vista PCs aimed at speeding up the time it takes to start up and shut down the machines. Microsoft is also cooperating with major retailers, including Best Buy Co. and Circuit City Stores Inc., to create stores-within-a-store that will showcase Windows-powered PCs, Internet services and mobile devices. Mr. Veghte said the company is also evaluating whether to do its own stores in addition to partnerships with other retailers.
Microsoft went to great lengths to keep its ads a secret including having some employees at the Everett Mall in Seattle -- where the ad was filmed earlier this summer -- sign confidentiality agreements. Mall management declined to comment last week about the ad effort and referred calls to Microsoft.
The first commercial didn't give viewers many clues about how Microsoft intends to make Windows more appealing. The ad concludes with Mr. Seinfeld asking Mr. Gates if a day will come when computers will be "moist and chewy like cake so we can just eat them while we're working."
Madison Avenue ad experts say they're eager to find out what else Crispin Porter + Bogusky, the ad firm behind the new spot, has up its sleeves. Crispin is known for giving new life to tired brands, including Burger King.
In the advertising business, the first commercials that launch a bigger campaign -- dubbed "teaser ads" -- are often greeted harshly. They often are designed mainly to attract attention, and are followed by other ads that explain the true message of the marketing effort.
Still, some brand experts gave the initial work a failing grade. "Despite this attempt to be cool, the commercial does nothing to change Microsoft's brand image, says Leslie Smolan, chief strategy officer at Carbone Smolan Agency, a New York-based branding firm.
"It's big, it's got deep pockets -- certainly deep enough to buy any celebrity it wants," Ms. Smolan said. "What it doesn't have is creativity, the key ingredient Microsoft has always lacked."
----------------------------------------
The ad itself:
http://www.youtube.com/watch?v=uz6amk3P-hY
In the meantime: Get a Mac
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