Marketing Corporations and Yourself-Reflection 1

First of all, “two thumbs up to our professor for having a love for Nascar and having an actual link to learn more about the misunderstood pastime J. I was sad to see that the race was postponed due to rain, which was not just in Rochester on Sunday.

On a serious note (not to say Nascar is not serious), I am looking forward to the next four weeks due (which I have to agree with Andrew) to the enthusiasm that our professor has for IMC.

Upon the closing of our first class, I found myself contemplating whether I have all required for the advertising portion of our Jeans Unlimited Thesis. If anything is to be missing, I am certain it will be clarified by the end of our module; not only for myself but for all.

I believe it was fair to comment in class that if the Integrated Marketing Communications course was taught either as the first or second class, it would of given the students an outline as to what is required in defining the backbone of a marketing plan

The below link provided the concurrence of such conclusion which was a Blog posting titled “A Word About Integrated Marketing Communication” dated May 23, 2009 by Vortex Integrated Marketing out of Salt Lake City (http://blog.vortexplan.com/, 2009). Vortex specifically, pointed out that one of the key responsibilities of a CEO is to recognize that IMC needs to be the brains of the operation by outlining the goals and objectives of a corporation.

“Integrated Marketing Communications is a comprehensive, consistent, goal oriented, focused and planned methodology to marketing and communication” (http://blog.vortexplan.com/, 2009). Percy outlines perfectly what Vortex mentioned in the sentence above by way of Figure 1.4 on page 26 of his text; a strategic process to aligning IMC with the corporate objections of a business. To identify, determine and establish the advertising well-being of a business’ marketing plan is nothing new for both Vortex and Percy.

Lastly, whether it is the stakeholders of Mayor Bob Duffy, Victoria’s Secret, Nascar or our own companies, all involved will need to embrace IMC and all it has to offer.

I wonder, if we as individuals treat ourselves as a corporation and create our own IMC plan to marketing ourselves, how well will prospective or current employers respond to what we have to offer? I wish Andrew well in moving forward to dealing with his own situation, as well as good luck to others in our class who are looking for new employment.