I was intrigued by the concept that IMC requires both internal and external consistency to be completely successful. This means that internal newsletters, intranet, blogs, etc. should all reflect the company's brand to ensure that the brand stays rooted in employees' minds. How far does this extend? Should phone lists, memos, break room signage, bulletin boards, etc. all be based on the same brand elements? I can definitely see the importance of reinforcing the brand internally, but I wonder if it can be taken too far, or, if not taken far enough, if it loses its impact and simply confuses employees.
How consistent does a company need to be internally?
As an aside, I am not a fan of NASCAR. I prefer NHL.
Erin Caldwell
2 comments:
Love the cartoon. I agree that "Group Think" is not healthy for a company.But there must be a foundation.
Theoretically, I don't think "consistency" can be taken too far. If you have ever visited Elmira College, even their garbage cans and temporary scaffolding is painted purple! It keeps confusion out of the equation.
(points off for NHL)
(jk)
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