Talk about a company that has great promotions. When you’re on Clinique’s mailing list, every time you make an online purchase of a certain amount of money or more, you get to choose at least one “trial size” item for free. This is a great way to promote product testing without making any kind of monetary investment. If you don’t like the product, nothing lost, but if you do, it’s apt to become part of your next online purchase order. So as you go online to make your next purchase, including your new favorite product, you can choose another “trial” product. As this promotional cycle continues, your purchase order grows, and so does Clinique’s profit!
2 comments:
Marcy - I love Clinique exactly for this reason! They also provide this promotion in any department store its products our sold. My mother always use to purchase the cream when I was younger and she would give us the samples to try. I am now a loyal user of their Mascara. Great Strategy! -Danielle
This is genius. I am very sensitive to make-up and Clinque does not cause any irritation. I think the use of a "free trail" program allows them to "test" items in the market and what to produce on a larger scale.
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