After discussing advertising and promotion last week, I decided to share a great campaign that did work!
The T-Mobile "Dance" Integrated Campaign by Saatchi & Saatchi is a awesome example of a very interactive campaign. You have to check out this case study and watch the YouTube Video underneath (I'm on view number 4 and counting!).
This is a great example of a staged event that went viral...
-Danielle Gore
1 comment:
I think dance is the universal language! I loved this campaign - thanks for sharing!
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