So I blogged about Groupon this week in my own blog, wnylocals.com. I'm not going to lie; part of my blog was an attempt to get referrals, because at Groupon, referrals = more Groupon dollars.
But the more I thought about it, the more I realized that Groupon is a pretty clever marketing strategy that I wanted to share with the group, particularly those of you trying to market local businesses (ahem, BA). Essentially, you go to Groupon and indicate your city. Every day a new coupon for a local business is available to purchase at an enormous discount (50-60% off). For example, last week I bought a coupon to Thread that cost $15 for $30 worth of merchandise.
The beauty of it is the viral aspect. Groupon promises the business a minimum number of purchasers or the deal doesn't go through. There is a ticker on the site to show how many people have purchased, and once the minimum threshhold is met, the deal is a go. In addition, for every referral a person gets, she gets $10 Groupon dollars in her account. This prompts people to spread the site so they get money and so more deals are valid. I'm not sure what the requirements are for participating businesses, but it seems like a great way to create a spike in sales and spread the word about your business.
Check it out!
Erin
1 comment:
They have a successfully targeted campaign. I visited the website and was greeted with the Buffao opportunity -- I am in Buffalo today. But I do NOT want Arthur Murray dance lessons at ANY discount!
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