I was most recently in the market for a new car and while browsing I stumbled upon an article a while back that spoke about car shoppers and whether or not incentives would entice them to purchase a vehicle. In a survey conducted by Kelly Blue Blook, over one-third of respondents plan to pay whole cost for a vehicle. Eighty-two percent of used car shoppers and fifty-one percent of new car shoppers said incentive offers "would have no effect on the timing of their next vehicle purchase".
I find this quite interesting given the fact that so many car manufacturers are really pushing incentives for business. Case in point I consider myself a Honda man. Out of all the cars that I have owned, they have been Honda's. I would consider myself brand loyal. However, Kia and Hyundai currently have an incentive in which they are offering a 10 year/100,000 mile warranty with any new car purchase. This incentive actually made me consider switching brands and really look at the Kia and Hyundai brand.
Source - Brandweek, article "Car Shoppers Indifferent to Incentives?"
By Justin Blair
1 comment:
I agree that the warranty could be a deal maker. Kia has offered that benefit for many years, and it was particularly attractive to my husband and me when we helped my daughter buy her first car.
Regarding the "promotions" of money off or lower prices at car dealerships : I am a non-believer. They roll everything into a monthyly payment, based on credit rating and trade-in over X amount of years -- what is the price we are REALLY paying?
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