Hello and I just ran into this while doing research for the airlines and I was surprised to see that the new United Airlines logo was just redesigned after the merge with Continental Airlines recently. Check this article about this below from website:
This appears to me that this was a simple design solution to retain the similar brand and reinforcing the blue & gold Continental icon with simple bold "UNITED" utilizing the same colors. The Continental name was too long and familiar blue & red "U" icon was scrapped. Please see two samples on website and that airplane photo. I wonder if the icons & name were explored because brand recognition is more effective together, not separated. The redesign of visual identity is an important tactic of marketing, not to mention under the IMC umbrella. Perhaps, there care be numerous ways to promote the "new looks" by PR, social media, website, newspapers & magazines, trade publications and more... this will have to be presented in an consistent manner to integrate most pieces but to reinforce the visual brand repeatedly for everyone. Design is very critical to make this effectively and simple"across the board." Don't you agree?
1 comment:
Spoken like a true graphic designer -- AGREED! When consumers thing of "brand," a logo is the tangible description.
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