About 20% of my companies clients (stakeholders) are located in the Gulf Coast region. Almost all of them took a serious hit from the oil spill. It's unfortunate to say but right now my company is in the process of realigning their marketing efforts and IMC plan to compensate for the financial blow we took when we lost these clients. My question is what should a company do when their target market suffers a blow like this? How do you stay consistent when a good deal of your clients are cut out of the picture or need special treatment? We talked about the importance of staying consistent with your message to stakeholders, what if staying consistent isn't an option anymore?
Mike
2 comments:
This says a lot about your company's attitude towards corporate social responsibility.
Part of your company's brand is to ensure customer satisfaction; it's a good opportunity to provide support beyond the standard service where possible.
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