If your not aware by frequent trips to Mark's on our dinner breaks, I am huggggggge pizza fan (like most Americans).
In America, pizza shops are like gas stations...there seems to be one on every corner (yet you can never find a good slice when your really craving some of that cheesy goodness!).
For local shops, have you ever noticed there lack of online marketing? Most local shops use fliers and couponsin the back of the yellow pages as their form of promotion. However, one pizza guy, is changing the way some local shops are promoted or shall we say defamed.
The Rochester Pizza blog is changing the way some Rochestarians (inlcuding myself) find good local pizza. The "Pizza Guy" goes around to local pizza shops and rates their pizza in great detail (with pictures and letter grades). He will re-vist shops from time and time to check for consistency or lack there of.
With almost 4,000 followers, the pizza shops better make sure thay there sauce is not only consistence but their message from the Pizza Guy is too! Talk about word of mouth marketing at its best!
-Danielle Gore
2 comments:
LOVE this blog! I actually check it if I grab pizza on my lunch hour now. EDC
Finally -- a blog of great value!!
And case in point about the power of social media -- I sure wouldn't want to be the pizzeria in the 14624 zip code with a D+ rating.
Post a Comment