As the population keeps growing the world keeps getting smaller, however, differences in individuals choices and preferences keep growing with the population. Today effective communication requires strategy. And effective strategy requires a good understanding of the IMC communication elements and how to implement each element.
This week we focused on the elements of advertising, promotion, new media, and direct marketing and the value that each brings to the IMC campaign. I believe as we look at our very diversified, yet very incorporated world, effective communication strategies are the only way to truly reach any target audience. The objective of an IMC plan is to promote brand awareness through advertising and incentive to obtain a brand through promotion. The advertising and promotion elements of the IMC plan are probably two of the most important elements to include in the overall strategy. This relates back to the small, but diversified world we live in. There are so many brands to choose from, but with effective advertising and promotion strategy, the message a campaign is delivering can reach be successful. Through incorporation of new media tactics and direct marketing, the communication the brand awareness and incentive to buy are effectively backed up, leading a consumer with unreasonable doubt in making decisions. Determining the best strategy for an effective IMC plan takes practice and knowledge, but once the strategy formula is found success will ultimately follow. So as future marketers to this small world we live in, effective communication is key. Learning and administering the right formula for each element of communication will the ultimate foundation for success.
This week we focused on the elements of advertising, promotion, new media, and direct marketing and the value that each brings to the IMC campaign. I believe as we look at our very diversified, yet very incorporated world, effective communication strategies are the only way to truly reach any target audience. The objective of an IMC plan is to promote brand awareness through advertising and incentive to obtain a brand through promotion. The advertising and promotion elements of the IMC plan are probably two of the most important elements to include in the overall strategy. This relates back to the small, but diversified world we live in. There are so many brands to choose from, but with effective advertising and promotion strategy, the message a campaign is delivering can reach be successful. Through incorporation of new media tactics and direct marketing, the communication the brand awareness and incentive to buy are effectively backed up, leading a consumer with unreasonable doubt in making decisions. Determining the best strategy for an effective IMC plan takes practice and knowledge, but once the strategy formula is found success will ultimately follow. So as future marketers to this small world we live in, effective communication is key. Learning and administering the right formula for each element of communication will the ultimate foundation for success.
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