A lot can be said about publicity stunts on television. Paula Abdul probably is not actually leaving American Idol, just as Simon Cowell didn't even though there were claims that he was leaving as well. I do not understand why shows like this even bother with these stunts because their popularity is already through the roof. I used to watch American Idol when it first started, but now I feel that it isn't even about the singers anymore, rather it is about the comedy of the first auditions and the bickering of the judges. Drama Drama Drama!
Since I will not be in class next week, I read the article about the launch of the Z3 Roadster, and I must say I find it hard to believe that product placement really works for introducing a product. I have seen many movies, and noticed a lot of product placement, but I have never been prompted to purchase a product because of this. I would also never be encouraged to purchase a car just because I saw James Bond driving it! But I guess I am not part of their target audience, clearly, as this method did work well for BMW. I was, however, anxiously awaiting for my Scion to appear on the last Fast and the Furious movie so that I would feel like I had a cool car, but I had no such luck. I guess it all depends on what you are trying to accomplish as a marketer and doing your homework/truly knowing your target audience.
1 comment:
Very nice Brooke, I too had to read the article for next week and am in agreement with you that product placement is unpredictable. I do have to say that I will be very surprised if you do not come into class with a crown from Burger King since they are promoting New Moon. I am gulity of wanting to purchase a kids meal for Dylan just to get a crown. It is for Dylan of course (ha, ha). Product placement works very well for children and adult young at heart.
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