Thoughts after week 1

I too am impressed with our professor's enthusiasm, and I am confident that I will get a lot out of this class. I took an IMC class in undergrad and it was my favorite class. We (myself and another classmate) put together a marketing plan for a restaurant that we created. At the end we presented it to the class and our professor wanted to work there! I have no doubt I will enjoy this class just as much as that one.

Andy, I am very sorry to hear about your recent setback at your new job. I hope that things start to look up for you soon either there or at another company.

One thing I took away from the last class was the idea to think how you can target each individual group you are trying to grab the attention of. It really put my jeans project into better perspective. I know the type of people I want to go after, but they are not all the same. It will be easier for me to do what Apple did with iPod, and figure out which group I want to target first, and go from there rather than trying to target everyone at once.

I came across this image that I thought was amusing/relevant. The idea behind it is that the key to IMC is researching to find the right idea/concept, then determining the appropriate mix of Traditional and Social Media to go along with that idea and then figuring out the weight of each medium to get the Right 3--right people, right places, at the right times. I found it here. It's a pretty neat marketing blog with an interesting premise.

Well cohort, that's all I got for now. I will see you on Thursday. By the way, this is my first time on a blog. Not bad for my first official post, eh? :)