The entire information stream of this thought comes by way of new media. A tweet delivered to my dashboard mentioned "How to get your press releases read, not trashed". With a tiny url directing me to http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=4BE67D25A6B74D998E946AA5178996A0&AudID=3FF14703FD8C4AE98B9B4365B978201A
The article says in a nutshell, all the rules are history, what matters is an interesting story. In 140 characters or less preferably. With the advancement of Twitter as a press release forum, emails enabling links to your own website for background info, and for that matter the ability ever more present to deliver a news release directly to your customers. The structure of press releases is falling by the wayside, with the only necessity now being an interesting story. Ragan attacks the new hire press release with a vengenance. "Why should I care the your company hired that person, I don't know who it is." With Greg Kamp just weeks ago saying he hasn't written a true press release in almost a year, I wonder how much longer any of us will be writing a true press release. Maybe we will simply be Tweeting, updating our company Facebook status, and blogging about newsworthy events and items.
The skill is good to have, but will it become a skill similar to churning butter or dipping candles. A skill learned in history class?
2 comments:
Can you copy and paste the article, or just send it over to me??? I am not a Ragan subscriber so I wasn't able to view it without paying.
cpetty7301@gmail.com
I think, at least for the near future, press releases will still be used. However, I think they will be used as a release on our site and the actual distribution will be more along the lines of what you said in your post -- through Twitter or other social media that directs the reader back to the site to read the full release.
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