"Marketing Salvation"

I was listening to K-Love Radio this morning and was contemplating what I wanted to blog about when a news story came on talking about Harley Davidson Motorcycles. Since I have a love for the beautiful machines, I was intrigued and then was amazed by what I heard.

In Sturgis, South Dakota the 69th Annual motorcycle rally was held this year which attracted more than 4,200 motorcyclists and their friends. The interesting part is the brilliant marketing strategy used to draw in such a big crowd. All attendees were given a chance to win a black Harley-Davidson Motorcycle.

THE MARKETY STRATEGY

Dakota Baptist Convention and North American Mission Board for the past four years have been donating bikes to be raffled off to all those who listened to a 3-8 minute testimony and in the end this year’s rally end up having 800 profess their devotion to Christ.

Their goal was to bring the love of Christ to those who may not hear the message due to their choosen lifestyle. Volunteers for this rally know all too well about the path not to be traveled in life and some have started their own bikers clubs with the passion to serve God.

The convention’s executive director stated, “you have to start with relevance, something that’s going to get their attention, something that’s going to make them stop and say, ‘Yeah, I’ll listen to you for three minutes.” No matter the response from the participants to the testimony, the main objective was that the message was told and heard.

This got me thinking how creative we can get when we “Market Salvation.” These days people are not just going to line up and say preach to me. There are so many things in this world that have caused such temptation and what the convention did was an excellent example of creative marketing.

For you IMC junkies, you can read the full article by clicking the below link and you will notice how integrated minded the marketing team got to achieve the supreme strategy set by God.

ENJOY!

http://www.bpnews.net/BPnews.asp?ID=31093