So my idea that I made a demo of today is a trash can. A literal metal trash can. And in this trash can there is a letter introducing the companies to Toshiba on HUGE paper. The tagline on the top of the letter says "Instead of giving you a gimmicky gift you're just going to throw out, we saved you the step and put it in the garbage". The letter talks about going green and how we can make your company become paperless. We are also going to run a contest that if you meet with our reps, you can win $2500 to donate in the name of your company rather than spending the money on gifts.
I'm writing about this because I am continuously battling with our sales department on spending money for silly gifts like mugs or pens compared to something that will make a CEO laugh and take notice.
Has anyone else used something out of the blue to get your team through the door?
2 comments:
Your idea made me smile and me pause to think about those pens . . . I DO like to receive a nice pen, but honestly the pens don't influence my purchasing behavior. And how about all that money I spend on RWC pens?? I echo your question about the literal foot in the door.
I like this idea Paula, and I think your message will get noticed much better than some throw-away gift.
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