Week 1 of IMC

Of course after reading through everyone else’s posts I feel like I have nothing else to add!
But FINALLY I am excited to have a professor with relevant experience and examples for marketing in 2009! I know that I am more interested and motivated to put in the effort from this class when I feel like I will be getting something out of it!
As for IMC, after discussing our jeans project I am a bit more inspired to put together a more creative and innovative plan for my brand. Since my target market (teen girls in suburbs and cities) is fairly specific, I think the work comes in creating a cohesive message that can hit them through advertising, new media, etc. while being completely different from what they have seen before.
Also, this class has gotten me thinking about the IMC plan we kind of have for AV Solutions, Toshiba’s sister company. If I were to fill out the outline of IMC, there would be some large chunks missing for AV Solutions especially PR since the only PR I really ever work on is a New Hires or New Product press release.
On another note, I sent out an email to the class yesterday with this article: http://www.cnn.com/2009/US/08/03/new.york.jobless.graduate/index.html
It is about a girl from the Bronx that is suing her college because she has yet to find a job after 3 months after graduating. I’ve been following the story some to see how the college handles is (speaking of PR) and in this case, I think both the graduate and the college are coming off looking less than impressive. I was interested in seeing what my classmates thought and it seems we for the most part agree that a girl with a 2.7 and “good attendance” is not positioning herself in a way that would make someone want to interview her, especially after she’s suing her college for something you can’t expect them to do in 3 months.