Thursday, August 20, 2009

PR in Rochester

After Greg stressed the importance of Twitter last week in class, I took to the company Twitter to give PR a shot and use the site as a way to get feedback from local users of our products to see how we're doing. All I had to ask was "How do you like your office's copier?" and I got over 50 responses that day. My next step was to ask those with VERY positive and also VERY negative responses what brand copier their office uses and why they feel so strongly about it. This was done through direct messages and almost all of my DM's were answered. Only 1 Twitter user that answered had a negative opinion of a Toshiba copier and his copier is about 8 years old- past its normal life span! Now my point in writing about Twitter is this; my HR Director tried to block it, then I told her I would prove why it's useful and I did! Of course we would like more than 50 responses but 50 in Rochester is a good enough start for me!

On a completely different note, I am a member of PRSA (the Public Relations Society of America) here in Rochester. This organization, similar to RAMA creates networking events and educational workshops that you can attend (way cheaper than RAMA) and I am the co-chair of next weeks Social/Member Mixer. I have made so many important connections through PRSA with all types of businesses and I think this event will be just as successful. Here is the link to register: http://guest.cvent.com/i.aspx?1Q,P1,2DA8D63F-2FB8-43D5-BBC1-5F90327D2BFF
It's only $10 for non-members and basically will include heavy appetizers and drinks at The Crystal Barn (yes, where I used to/still work). Hope to see some/all of you there!

1 comment:

Andy said...

Thank you for sharing this with us Paula. I'm definitely going to try and make it on Wednesday (assuming I have a babysitter).