Greg Camp was a great speaker to have in our class this past Thursday. He's very energetic about what he does, and about PR in general. There are a few things I took away from that night, but mostly it was how Twitter is becoming a powerful form of direct communication for marketing professionals. I'm still very much a Twitter novice, and I'm still trying to fully understand its usefulness (sorry Paula). When he said he hasn't sent out a press release in over 8 months, that really struck a cord. That's when it hit me that, WOW, Twitter is really becoming mainstream.
I have a question for the class. Outside of Toshiba, does anyone else's company use Twitter on a daily basis?
2 comments:
We don't use it at Roberts (don't tell Greg). It struck a cord with me as well. In a couple weeks, I am going to become Twitter-literate (after class)!
Here's a resource on twitter I'm finding quite helpful. I needed a twitter deep dive with insights on uses for business purposes. While I'm not all the way through Joel's book, it has good step by step guidance and business generating ideas. It's "Twitter Power, How to Dominate Your Market One Tweet at a Time" by Joel Comm.
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