Ever since the early 80's and the most well known product placement yet, companies have been bidding for product placement at alarming rates. The James Bond movies have become well known for their product placements, but can you name one of over 100 products placed in that movie? Maybe the recent discussion of the BMW z3 means that is fresh on your mind. Could you name five or 10 products? 10 products would be less than 10% of the products placed. You probably haven't seen a James Bond movie recently as a new one has not been released in a year or so. What is the difference between ET and James Bond? Organic versus forced. How many products were written into the movie, or placements were written into the movie for the advertising buck? While the candy slot was pitched to M&M's, Reese's Pieces benefited by placement where the gratification would be satisfied instantly at the movie counters.
So is the answer not to waste your advertising dollar on product placement.
But what if your competitor says yes.
Would you rather be the Hershey's or Mars?
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