Following are a few more details to help guide you as you prepare your assignments, due Week 5.
Team Case Study Analysis Report and Presentation: The team is responsible for ONE report and a formal presentation. The following elements are included in my grading rubric:
- Background (product, brand, history)
- Marketing Strategy, IMC (as described in the case study)
- Successes/Issues (as described in the case study and/or your observations)
- Critique/Recommendations (your analysis of their plan and outcomes and your [theoretical] reasons for support or your recommendations for redirection)
- Paper & Presentation (See my guidelines for academic papers on page 5 of your guide. Your presentation will be evaluated on professionalism.)
Please prepare your report in 4-6 pages and limit your presentation to 20 minutes (I am quite sure you cannot present all the necessary information in less than 15).
Jean Unlimited Integrative Project: Each student is responsible for an integrated marketing communications campaign for the Jeans Unlimited marketing plan. The following elements are included in my grading rubric:
- Background/Company Mission
- Situation Analysis
- Target Market
- Marketing Objective
- Strategies
- IMC
- Paper
This correlates to the final presentation you are required to prepare for Dr. Falco from your perspective as a marketing consultant for the Jeans Unlimited company. Please present your pitch in an academic paper of no less than 10 and no more than 16 pages.
(Note from Professor: A thorough report, inclusive of all the components of the IMC plan as illustrated in Appendix D of your learner's guide, will significantly prepare you for your final marketing plan assignment in the last module.)
Please let me know if you need additional direction. Enjoy the weekend!
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