Brand StoryTelling:

Several key points made last week by Greg Kamp, our guest speaker, resonated with me and ironically were also reiterated in a recent Fast Company article by Melinda Partin, refer to: www.fastcompany.com/blog/melinda-partin-tank/brand-storytelling-connecting-you-audience . Greg recommended that anyone considering a career in Public Relations strongly consider a fair investment in building journalistic skills underscoring that he or she who says it faster, better or more effectively wins the game and the customer's business.
The new connected consumer expects customized messages which also means marketers must have a good comprehension of the consumer psyche, a message that integrates into the consumers world and is delivered in the right place, telling the right story, at the right time. Melinda goes so far as to say that effective storytelling and customer emotional engagement are key to "transition the consumer from awareness to trial to advocacy" and perhaps deliver a brand convert for life, a goal we all have in common. Do you describe yourself as a "Starbuck's fiend", a "PC" user, an "iPhone Only Girl"? If you understand how your product, service or brand meets a customer's emotional needs, understand where and how your customer will receive your message, and tell your story well, in a truthful way, that appeals to both the heart and mind, you can create an experience people want to be a part of. As a public relations practitioner, remember to focus on your reader and apply the creative power of words in informative, motivating and persuasive ways. You can do it!