Greg the guest speaker was pretty awesome. I enjoyed listening to his 'war stories' and getting an idea of what a PR person really does. It's pretty complex, and I never knew that. Our PR person (who has now moved on) had a lot on her plate, but I never got to see all that she was in charge of. Now that there will be a new director or marketing at Roberts, it will be interesting to see how much this new person will be a 'jack of all trades, master of none', simply because the college has a way of asking a lot of a position of that magnatude. I see the position as being over burdened, and having to do a lot of guess work. PR should be a position in and of itself, and go hand in hand with the Marketing department, as well as the creative and advertising people. I'm not sure what Roberts will decide upon will make sense, but I have hope.
PR requires a fact-based mind, not an emotional one. It has to do with making sure everyone is acting and reacting in a way that is condusive to good public relations. Knowing the institution and what it stands for is paramount. Technology, research, understanding competition, knowing the target markets and publics are all continually changing, evolving, and all need attention... it's a big job. Susan you up for it?! :)
Christy V.
2 comments:
Christy,
Susan my be up to it and you can work on her staff to get your feet wet in the Roberts marketing/pr arena.
ah, a tag-team . . . could be a good solution ;-)
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