Is This Thing On?

In October 2006, my friend Mike Johansson (General Manager of insider) gave a presentation for us called "Is this thing on?" which was about how to get media attention for your project, event, or group.

The powerpoint slides can be found here: http://shondaranson.googlepages.com/IsThisThingOn_PowerPoint.ppt

Some highlights

• Getting news professionals to give you the time of day
• Getting your message heard
• Getting more people to know you and the things you do

Build a relationship with the media

1. Editors and News Directors want to hear from you
2. Know the deadlines for each media outlet.
3. Understand each of their audiences.
4. Understand that you are asking them for help.
5. Editors and News Directors are very busy – only contact them when you have your act together.
6. Spell everything out – you’re the expert.
7. Keep it tight and bright
8. Offer multiple places for them to get more detail if they need it.