I had originally started to blog about something else when I decided to start over because of an item in the reading that stuck with me. Looking at brand awareness and attitude, I was trying to think of examples of companies that managed to do one and not the other.
My most recent experience where there was positive brand attitude but confusing brand awareness for me was in the realm of corporate consultants and motivational speakers. For example, people in the business world know the name "Tony Robbins." Apparently, the name produces positive emotional awareness, ie, brand awareness with Tony Robbins Company. But what the heck is the product?!
Really, even when I was talking to a representative, I could not figure it out. I heard some stuff about neuro-linguistic programming (automated behavioral responses) and being in a behavioral science, I was familiar; however, NLP is something you could get for much less by going to a therapist, a do-it-yourself text, or even a youtube video. Even after sitting through a 90 minute sales pitch -- I still don't know what Tony Robbins does. Even after listening to a tape that someone gave to me -- I still don't know what Tony Robbins does.
But he gets paid millions and millions to do it!
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