Companies that use Public Relations

I've been noticing more public relations marketing lately and thought I'd share some of the efforts to give people an idea of what they might want to use in their own Jeans Unlimited IMC.

1. Goody (makes hair grooming and accessories products) is partnered with Girls on the Run, which advocates activity lifestyles for girls... who will likely need Goody to keep their bangs out of their eyes when running.
2. Dove created the Dove Self-Esteem Fund that endorses programs that teach girls they don't have to be super models to like themselves.

There's also a weblink on Italian fashion industry and their move toward social responsibility education:

http://m09.cgpublisher.com/proposals/18/index_html