Friday / August 1st Just before golf

I think the other class members have done a wonderful job in expressing their appreciation on bring the last 8 modules into perspective that supports integrated marketing communication (IMC). I also think that we are much further in the development of our Jeans Unlimited IMC because of the media plan we did in the advertising module. I would like to comment on the discussion we had with regard to the undefined budget in our Jeans Unlimited case. I see for the perspective of the students who wanted real numbers to work from so we could get experience in a real world environment. On the other hand I see the perspective of the Roberts staff who wanted us to use every possible means/tools to promote our brands. In the next cohort there may be a happy medium where the students are provided a budget for each advertising or promotional channel. You only get additional funds if you choose additional marketing channels. Say magazines 500K, TV 500K, radio 200K, newspaper 150K, etc. Something like that.

Just a thought any comments are welcome.

I will end my comment with some interesting facts.

August 1, 1770- William Clark, explorer, teamed with Meriwether Lewis, "Lewis and Clark"
August 1, 1779- Francis Scott Key, author of the national anthem
August 1, 1819- Herman Melville, novelist
August 1, 1933- Dom DeLuise, actor, comedian
August 1, 1936- Yves Saint Laurent, fashion designer
August 1, 1937- Alfonse D'Amato, NY senator
August 1, 1942- Jerry Garcia, guitarist, member of the "Grateful Dead"
August 1, 1963- Coolio, rap singer

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