Magazine Ads for Print and Out of Doors for my Jeans Unlimited
If I didn't know better I would have thought I read the BMW case study before I put together my media plan for Jeans Unlimited. I am using some of the same tactic used by BWM to launch the Z3 roadster. The movie product placement was big for MGM and BMW which ended up being a mutually beneficial agreement. The movie Gold Eye (no so good) made MGM loads of money and BMW increase unit sales close to the high numbers in the 80s. Did you know BMW sold clothes? Everyone is diversifying.
If I didn't know better I would have thought I read the BMW case study before I put together my media plan for Jeans Unlimited. I am using some of the same tactic used by BWM to launch the Z3 roadster. The movie product placement was big for MGM and BMW which ended up being a mutually beneficial agreement. The movie Gold Eye (no so good) made MGM loads of money and BMW increase unit sales close to the high numbers in the 80s. Did you know BMW sold clothes? Everyone is diversifying.
Another Magazine Ads for Print HALO DENIM for Jeans Unlimited
2 comments:
I want to be cool. It would impress my kids. How much for a pair?
Ron -- REALLY great stuff. I can't wait to see your campaign! I couldn't put the BMW case study down . . .
Susan
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