Our time passed too quickly last evening for me to share the latest version of the MSL billboard for Buffalo.
There is still a LOT of info for outdoor advertising, but it needs to be there, and your suggestions helped present it more succinctly. Thanks to Christy for a draft that helped me visualize an improved creative. Take a ride to Buffalo after September 1!
If you ever need an outstanding IMC/product planning case study, take an investigative look at Procter & Gamble. Here is a link to an article about their latest directions: http://adage.com/article?article_id=130553 By the way, the AdAge website is outstanding.
Thanks for an educational (for me) five weeks and for the pleasure of getting to know you. Please stay in [cyber] touch (hint hint).
3 comments:
I like the billboard!
I agree that there is a lot of information on that billboard, but I think the redesign works well, and I am glad we (well mainly Christy) were able to assist! Good luck with the Buffalo recruitment. By the way, our MSM program was for 16 months (it started in mid-Sep 2007 and we will be done before the end of the year). Has the program been enhanced (more classes) or are there simply more weeks off within the program? Just curious.
Joel has incorporated more breaks in MSL; it's closer to 17.5 months depending on start date. The Marketing progrem remains closer to 16 months -- a competitive advantage!!!
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