Tuesday, August 12, 2008

Some tips about being media ready

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Preparing for tv interviews:
  • Normal people don’t look good on TV - so don't obsess about it
  • Speak in 8-second sound bytes
    • An editor or 3rd party usually edits and doesn't know the context
  • Control the context
    • Don't NOT answer, but you can answer with your prepared message
  • You’re ALWAYS on camera -- always
  • Don’t be afraid to ask to take a break
  • Thank the media for future contact
  • Build your media network

(CNN feed) RNEWS http://rnews.com/Story_2004.cfm?ID=47237&rnews_story_type=18&category=10
VIDEO: http://www.rnews.com/mediaplayer/players/wmplayerlite.aspx?sid=47237

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