So . . . I dreamt about you guys throughout the night. You are all haunting me as I investigate different approaches to bring you to the IMC moment of victorious triumph (or surrender). My objective for this week was to deliver unequivocal insight to your many months of study by setting a relevant stage for those past subjects. Our worksheets were primarily a tool for review, culminating in the succinct promotional strategy for your Jeans Unlimited marketing plan. Let me know how I can continue to help clarify . . . so that I can get some sleep . . .
A few guidelines for your case study team project, brought to light by an after-class conversation with Grace, Laura, and Johanna: The value of the assignment is in the critical analysis of the IMC plan (as it aligns with the corporate story, marketing plan, and brand) AND your reasons for a favorable critique or your recommendations for what you project would have been a more successful campaign. Your report should include some background information and the structure/details of the plan that were utilized which will serve as a frame of reference for the group (this should be a summary). Please direct your energies to the critical thinking piece. Let me know if you have questions.
As always, I thank you and appreciate your candid feedback. Have a great week!
Susan
1 comment:
Hi Susan,
Yikes! Of all the classes to miss! What the heck happened on Tuesday? I am reading blogs aplenty about the horrors of this week's session.
I am nearly finished with my Jeans Unlimited IMC Plan, and now I am teetering as to whether or not I am on the right track with the paper.
BTW, while I was in Boston, I was able to steal away some time in order to read the case study about the BMW Z3 Roadster IMC case study and found the reading to be fascinating. I thought that the ways in which product placement was introduced in the James Bond movie was a "risk gone good." All of the PR leading up to the car's association with the film was well done. While reading the case study, I was jotting down ideas for the Worksheet #1 -- Interactive Case Study (about the restaurant). -Josette
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