One of the components that stands out in my mind from last week's class was the section on "personal selling." Personal selling is the cornerstone of my business, yet I never really gave it any thoughtful consideration. This is a function that I perform every week. The face-to-face communication that is exchanged between me, and my customers is invaluable. They look to me for product knowledge, service expertise, and advice. In addition to the aforemented, they watch my style transformations, which is a major plus for my revenue.
I try never to take for granted the importance of interaction and feedback. These two elements are critical as it relates to the word-of-mouth advertising that helps my business thrive.
1 comment:
I have been involved in personal selling since I began my whole working career...as an apprentice in a salon! I honestly can say I am soo glad to be out of the personal selling business and in the position where I am now. I found personal selling to be extremely exhausting some days - but you just keep on smiling until you get home and crash.
Just as you said, in the different roles that I have had, all the people looked to me to answer their tough questions or give them advice and they expected me to have the answer.
I can say I probably will never go back into the personal selling business after I have explored "the other side."
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